![]() ![]() “You know, even Mozart was wearing something.” “Fashion and music is like time and space, you can’t have one without the other,” says Williams with a shrug. I ask what first drew him to the world of fashion, despite the fact that he already had a substantial and celebrated musical career. “I am, you know, literally the son of a pharaoh,” he says quite seriously, in a reference to his father’s first name, as two diamond necklaces glitter magnificently around his neck. Observing him leaning serenely back on the couch, encircled by his creations – yellow Stan Smith sneakers embossed with 1,600 Swarovski crystals an enormous Louis Vuitton trunk bearing the logo of his streetwear brand Billionaire Boys Club – the effect is of a king surrounded by long-accumulated treasures. Jacob & Co white-gold, diamond and ruby chain with NERD character pendant © Jesse Gouveia Williams wears Cactus Plant Flea Market jacket. I do: good fortune and “higher learning”. He later refers to himself as “a spiritual unit of awareness”, and urges me to look up the astrological connotations of the planet Jupiter. “Spiritually it’s a very rich experience, an enlightening experience, to let… stories go,” he says of the mental benefits of having a massive clear out – one of several nods to a higher realm over the course of our conversation. “I’m not going to sell, you know, 20-plus-carat diamond rings on RealReal.” You know what I’m saying,” he adds, referring to the platform that specialises in sneakers and streetwear. “I’m not going to sell furniture on StockX. “There’s not really one size fits all,” he says, referring to what he sees as the fragmented current landscape of high-end auction platforms, which range from prestige heritage brands such as Christie’s to newcomers like Reluxe and Depop – a problem that Joopiter aims to solve. ![]() While Williams’s musical contributions – which have earned 13 Grammys, two Oscar nominations and four Billboard number-one hits – can be contained within the infinite capacity of the streaming ether, his 20 years’ worth of fashion collaborations and creations are rather more cumbersome.įashion and music is like time and space, you can’t have one without the other But we are meeting today precisely because he has been so prolific. Over more than three decades of prolific output, Williams has helped to alter the course of both music and fashion, and in doing so has helped bring about the latter-day fusion of the two. “You’re literally just sculpting ideas.”įor one of the greatest innovators in contemporary popular culture, sculpting ideas has become a trademark. ![]() “It’s kind of like Tetris.” He lets his arms, adorned with several gleaming gold bracelets and an impressively complicated-looking watch, fall back down. He shepherds these floating pieces into a contiguous formation, into which more and more suddenly flow. “And you go, OK, maybe this goes here, maybe that goes there.” ![]() “The pieces appear to you above your head,” he says, gesturing to the imaginary items that he’s using to describe his creative process. In a whitewashed loft apartment somewhere in lower Manhattan, Pharrell Williams is moving his hands through the air as if solving a giant floating jigsaw puzzle. ![]()
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